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The Art Of Using Words To Sell your Product (or yourself)
Copywriting is essentially the art of using words to sell. Remember those ads from when you were a kid and the ad would have this phrase that made you feel like you needed that product? Maybe She’s...
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If You Want To Be “Liked” Go With Instagram?
Instagram is the frontrunner in the world of social media and sharing. While Facebook and Twitter might have more users, according to this article, Instagram Gets More Interaction Than Other Social...
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Are You Managing Your Social Media or Failing Flat?
Every size of business struggles with managing their social media efforts. There are blog posts, Twitter updates, Facebook Updates, hashtags, keywords, related links, not to mention recommendations,...
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Content Marketing For Beginners
If you’re just starting out in the eCommerce world you are probably overwhelmed and wondering where you need to start. Once you’ve decided on your business, what you want to sell, you have to move on...
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The Everything Guide To eCommerce Marketing And Increasing Sales
Friends of mine are often surprised when I tell them they need social media for their small business, or to promote themselves as the artsy types they are. They’re surprised because the game only...
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New Here? Check Out Some Of Our Most Popular Posts!
Grow Your Business: The Everything Guide To eCommerce Marketing And Increasing Sales 26 Things You Must Do To Continually Grow Your Business Increase Your Site Traffic (SEO) 6 Things Entrepreneurs Are...
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Article Roundup: The Best Business Articles This Week By Harper Roark
1. “5 Things Entrepreneurs Need to Know About the Changing Workplace” – One of the best ways to make sure you are staying connected to your customers and employees is to constantly monitor trends and...
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A Fresh Look at Using Story for Branding: A Review of Chase Reeves’ Podcast...
The concept of using story for brand building is certainly not a new one, but once in awhile I come across a marketing professional who can really bring the concept to life in a new way. Enter Chase...
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Great Business Resources To Check Out This Week By Harper Roark
1. “8 Steps to Effective Content for Social Media” – If we want to convert new contacts into new customers, we cannot merely create informative content about our brand. We must also engage our...
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Avoid Black Friday catastrophe with tips from these resources
Don’t let a Black Friday SNAFU happen to youBlack Friday, the biggest shopping event of the year, is just weeks away. Holiday sales have traditionally accounted for up to 40 percent of a store’s annual...
View ArticleEcommerce trends for 2015
Ecommerce, once an afterthought by big brick-and-mortar stores, is booming, with holiday sales this year reaching record levels. There’s no doubt ecommerce is not only here to stay, but in some cases...
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5 Great Articles about Product Marketing to Check out This Week
“5 Ways to Add Personality to Your Product Descriptions” – You’ve set up your online store and created your pay-per-click and product listing ads. How do you get your targeted traffic to buy select...
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5 Awesome Explainer Videos to Spark Inspiration
Explainer videos are a must for any website, especially if your company is new, or if you have a product or service that isn’t easily understood. If you don’t know where to start or just need some...
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6 Podcasts to Help Grow Your Ecommerce Biz
Just like blog posts, podcasts are great for getting tips, tricks and advice from industry experts. These 6 podcasts are great for listening to while you’re traveling, running errands or just can’t...
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12 Ecommerce Experts to Follow on Twitter
Expert advice is a great way to keep on top of trends, tips and tricks in all things ecommerce. If you’re looking for ecommerce experts to follow on Twitter, we’ve compiled a list of the top 12 experts...
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How to do Keyword Research: 6 Great Resources
Keyword research: a necessary tool in any website owner’s or content creator’s arsenal. Learning the ins and outs can of keyword research can be a bit daunting to the uninitiated, however. So we’ve...
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Facebook Testing New Ecommerce Features
Facebook is testing a shopping tab in the hopes to overtake the mobile ecommerce market. Everything you need to know about Facebook’s foray into ecommerce – and what it could mean for your site....
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7 Resources for Halloween Ecommerce Planning
Halloween sales this year are expected to reach nearly $7 billion, with 157 Americans celebrating the holiday in 2015. You might already have your Halloween strategy mapped out for this year, but here...
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Case Study: How One Retailer Increased Reviews and Traffic with Shopper...
Case Study: How One Retailer Increased Reviews and Traffic with Shopper Approved Roberts Camera, a photographic specialty reseller, came to Shopper Approved to enhance their SEO efforts to increase...
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7 Ways To Increase Traffic For Cyber Monday Illustrated With Cute Animals
So, you have a great website, great products, and some great discounts for Cyber Monday! Awesome. But, if no one visits your wonderful website, no one will know just how fabulous your discounts are. So...
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